Alexis Franklin
Recognized for my strategic vision and creative problem-solving skills, establishing a reputation for consistently high-quality design outcomes. My ability to foster a collaborative and inspiring work environment has driven team productivity and motivation, contributing to the overall success of the projects I have been involved in.
Personal Overview
Dynamic Professional with extensive experience in conceptualizing and executing innovative design solutions that enhance brand identity and elevate user experience. Well-versed in leading cross-functional teams and coordinating with stakeholders to deliver high-impact visual communication. Expert in creating compelling designs across various mediums, including print, digital, and multimedia. Proficient in industry-standard design software and staying abreast of emerging trends.
Demonstrated Expertise managing diverse design projects while showcasing a mastery of overseeing every stage, from ideation to final implementation, resulting in consistently achieving project milestones within budgetary limits.
Recognized For surpassing client requirements by employing strategic vision and creative problem-solving skills and establishing a reputation for constantly high-quality design outcomes.
98point6
Art Director / Web Designer
Remote/Dallas, TX | 2022 – Present
Drive transformative design and marketing initiatives for a diverse client portfolio. Pioneer a successful rebranding campaign to redefine the organization's identity. Execute dynamic web and graphic design solutions to elevate brand aesthetics. Innovate streamlined communication by creating and coding customizable email templates. Design and implement cutting-edge email templates to optimize communication channels.
- Engineered 67 highly adaptable marketing documents to raise brand versatility and reach.
- Revitalized branding guidelines, website, presentations, and marketing materials for an impactful market presence.
- Orchestrated seamless website updates and ensured optimal functionality and relevance.
- Formulated and enacted strategic marketing approaches while steering brand development.
- Spearheaded in-house website design by showcasing expertise in crafting precise HTML code.
- Integrated client specifications while surpassing expectations and resolving inquiries with finesse.
Dexterous Creative
Art Director / Designer (Consultant)
Remote/Dallas, TX | 2019 – Present
Stay abreast of industry trends and emerging technologies and integrate innovative design approaches to keep projects at the forefront of visual communication. Demonstrate expertise in managing tight deadlines, budgets, and project timelines.
- Led design/marketing initiatives for a diverse client base and delivered standout web and graphic design services.
- Formulated/enacted high-impact marketing strategies to drive dynamic brand development for transformative results.
Cadasta Foundation
Art Director
Remote, Washington, DC. | 2015– 2019
Commanded and efficiently handled contractors and fostered a collaborative environment that fueled project success. Executed the design component of the campaign to yield tangible results and amplify its overall impact. Produced top-notch print materials, including business cards and brochures, to reinforce the brand's offline presence. Directed a major animated promotional video with accompanying voiceover to raise brand visibility and storytelling effectiveness. Conceptualized and developed compelling social media content while guaranteeing a cohesive brand identity across diverse platforms. Initiated the conceptualization of two influential land rights campaigns and offered vital support in design and marketing endeavors.
- Led the transformation of the organizational WordPress website and achieved 20% year-over-year growth.
- Orchestrated the flawless execution of graphic design projects, promotional campaigns, and impactful videos and left an indelible mark from concept to completion.
- Collaborated with the Creative Director to birth the impactful “Her Land Her Story” campaign while contributing to a substantial increase in engagement and awareness.
- Played a pivotal role in the planning and seamless execution of the Cadasta 2.0 launch while actively managing offsite events for optimal brand positioning and impact.
- Teamed up with the Communications Director to ideate and execute high-impact marketing campaigns while increasing awareness for Cadasta Foundation and the broader land rights landscape.
- Crafted and steered the strategic development of the Cadasta brand while positioning it as a trailblazer in the competitive Land
- Engineered an interactive questionnaire, a powerful tool that elevated engagement in the promotion of Land Rights.
Allrecipes.com
Designer
Remote, Washington, DC | 2015– 2019
Oversaw ad product design and strategy while aligning visual elements with brand objectives for a resonant and memorable audience connection. Infused creativity into social media marketing and designed captivating graphics to spotlight specific recipes and drive significant user interaction. Crafted dynamic webpages showcasing diverse recipes during various holiday seasons, enriched content variety, and boosted user engagement. Steered video creation efforts and updated multimedia content to captivate audiences and effectively convey brand messages.
- Translated concepts into visually compelling designs while revolutionizing newsletters, promotional materials, and sales collateral for heightened communication impact.
- Distinguished presentation specialist and crafted impactful visuals for the CEO and VP of Marketing to represent Allrecipes and Meredith Corporation with unparalleled sophistication.
- Pioneered the design and development of the highly successful Allrecipes Food Frenzy Campaign while contributing to a substantial fundraiser for low-income families.
- Applied expert presentation design skills to enhance the visual storytelling of marketing initiatives and campaigns, leaving a lasting impression.
- Created a standout interstitial banner, becoming one of the website’s most successful features.
- Executed strategic graphic design across marketing presentations, recipe videos, and corporate websites to improve brand representation and foster increased user engagement.
- Led the charge in ad product development and seamlessly blended design and strategy to establish compelling campaigns that deeply resonated with target audiences.
Key Projects
Graphic Designer
2022 – 2023
Wikimedia Foundation
- Crafted a fresh logo and graphics for the Architecture Team.
- Consolidated client expectations for projects and brands.
- Formulated a digital presentation illustrating the collaboration within Wikimedia Foundation teams, employing Illustrator, Google Docs, Google Slides, and Photoshop.
Graphic Designer
2022
The World Bank
- Generated impactful flyers and graphics for The World Bank.
- Enhanced and redesigned graphics in a comprehensive 200-page diagnostic manual using Illustrator, Photoshop, and InDesign.
- Employed storyboard techniques for effective visual communication.
eBook Developer
2010 - 2011
Allrecipes.com
- Developed and designed 15 diverse eBooks for major platforms.
- Orchestrated a team of five for eBook creation, notably achieving best-seller status with the “Food Wishes” eBook.
- Ensured functional testing, crafted cover art, and maintained quality assurance using a toolset featuring Dreamweaver, Text Edit, Illustrator, Photoshop, Premier, and devices like Kobo and Kindle.
Earlier Career
Art Squad, Dallas, TX – Design Contractor | 2004 – 2010
BeautiControl Cosmetics, Dallas, TX – Design Contractor | 2004 – 2010
American Airlines Vacations, Fort Worth, TX – Web Designer / Marketing Manager (Contract) | 2008 – 2009
Options Industry Council, Dallas, TX – Web Designer | 2005
Verizon Superpages.com, Dallas, TX – Web Developer | 2004
Garcia-Shilling International, Dallas, TX – Production Designer | 2002