Healthcare Marketing has an Empathy Problem.
People connect when they feel seen and understood, when a brand reflects their actual life back at them, not just their demographics. I build brands that pass the only test that matters: can you see yourself here?
Services
How I Close the Gap
Email Marketing and Automation
Brand Strategy and Creative Direction
Creative Operations and Leadership
The
Empathy Gap
Blue Cross Blue Shield looks like United Healthcare looks like every other healthcare brand. Swap the logo. Nothing changes.
48%
Trust in healthcare providers sits at just 48%. Among adults 25 to 34 that number is declining, not growing.
That is not just a branding problem. That is an empathy problem. People connect with recognition, not information.
1# Driver of Trust
Empathy. Not outcomes. Not technology.
Research shows what actually moves the needle on healthcare trust is empathy, kindness, responsiveness, and transparency.
I know this problem from both sides.
Let’s close the gap.
This is personal for me, and I understand what it can cost.
This is personal for me, and I understand what it can cost.
A Rare Combination
- Twenty years building brands.
- Seven years as a caregiver.
- My own ongoing battle with a chronic illness.
I lost my mother to cancer when I was young. For seven years I was my father’s primary caregiver, navigating hospitals, insurance systems, and a healthcare landscape that was never designed to be understood by the people who need it most.
Then I was diagnosed with sarcoidosis and spent months being told I was stable when I knew I wasn’t. I learned what it feels like to face a system that communicates at you rather than with you.
That experience lives inside everything I build. When I ask, “Can you see yourself here?” it’s not a strategic question. It is a personal one. I know what it costs when the answer is no.
Post
She Called Me a Lioness
Beyond the Flare is my Substack publication about chronic illness, self-advocacy, and the fight for proper treatment. It is where the personal and professional intersect most honestly.
Credentials
The Work Behind the Words.
20+
Years of Experience
$4.5M+
in Supported Funding
50+
Organizations Served
20+
Years of Experience
50+
Organizations Served
$4.5M+
in Supported Funding
Alexis Franklin is a brand strategist, creative director, and marketing operations leader with over twenty years of experience building brands and systems for healthcare companies, nonprofits, and mission-driven organizations. She has led creative and brand work for some of the world’s most respected institutions, and for the patients and communities they serve.
