Creative Operations Leader and Brand Strategist
My first passion was writing.
I built a career as a designer.
Twenty years later I am doing both.
Creative Operations Leader and Brand Strategist
My first passion was writing.
I built a career as a designer.
Twenty years later I am doing both.
Years
Experience
Building Brands
Sectors
Healthcare, Nonprofit,
Tech, Media & More
Sides
The Strategist/
The Patient
Hats
One Career.
Many Disciples.
Years of Experience Building Brands
Sectors-
Healthcare, Nonprofit, Tech, Media & More
Sides-
The Strategist/
The Patient
Hats-
One Career.
Many Disciples.
The Work That Got Me Here.
Twenty years across four sectors, six industries, and more creative challenges than I can count. Here are the moments that shaped how I think.
Freelance Foundation
Moving quickly between industries early in my career taught me how to walk into any room, understand what is needed, and deliver.
Advocacy
Layer
At Cadasta I learned design could be advocacy, leading communications work that moved funders and communities across 15 countries.
Healthcare Layer
At 98point6 I grew from web designer into de facto brand and creative lead at a rapidly scaling digital health company.
Technical
Layer
At Westgate I built data fluency most creative leaders never develop, including SQL, audience segmentation, and campaign architecture.
What Drives Me At the Core
Years of community outreach and seven years caregiving for my father taught me the same lesson from two different directions: People need to feel that someone is actually paying attention.
You have heard the WHY.
Here is the WHAT.
Two decades of work across industries, from global nonprofits to digital health startups to major media brands. Here is what that actually looks like.
Westgate Resorts
Salesforce Marketing Cloud Automations Lead
2025 to Present​
Leading Salesforce Marketing Cloud analysis and audience segmentation for one of the largest privately held hospitality companies in the United States. Building and optimizing SQL-based queries to identify, segment, and target owner audiences for large-scale email campaigns.
Dexterous Creative
Founder and Creative Director
2019 to Present
Independent creative studio serving healthcare companies, global nonprofits, and mission-driven brands. Seven years building brand systems, email marketing ecosystems, and creative operations for organizations whose work actually matters.
98point6
Principal Designer
2020 to 2024
Joined as a web and email designer and grew into the de facto brand and creative lead following organizational restructuring at a rapidly scaling digital healthcare company.
Cadasta Foundation
Graphic Designer promoted to Art Director
2015 to Present
Graphic Designer promoted to Art Director, 2015 to 2019, ongoing advisory Led all brand and visual communications for a nonprofit using technology to secure land rights for vulnerable communities worldwide. Supported over $4.5M in grant funding.
Allrecipes
Designer
2011 to 2015
Designed campaign materials and digital assets for one of the world's largest food media brands, including work for major CPG partners Kraft, General Mills, and Kellogg's.
If something you have read here feels like a fit, the door is open.
Ready to see how this translates into real work?
Start with the portfolio.
If something you have read here feels like a fit, the door is open.
alexis@dexterouscreative.com
