The Designer Who Also Writes the SQL.

Most email programs have a designer or a strategist. Rarely both. I bring responsive HTML design, brand-consistent creative, and data-backed audience segmentation to the same campaign.

Services

What I Do

Email Design and Development

Responsive HTML emails built for cross-client rendering, mobile optimization, and WCAG accessibility standards. Every template is designed to perform as well as it looks.

Audience Strategy and Segmentation

SQL-backed audience builds in Salesforce Marketing Cloud, from requirements intake through Automation Studio deployment. I translate business rules into validated audience logic that reaches the right person at the right moment.

Campaign Automation

Lifecycle journey architecture, triggered programs, and deliverability management. From loyalty win-back campaigns to onboarding sequences, I build programs that run reliably at enterprise scale.

Analytics and Optimization

KPI frameworks, performance dashboards, and A/B testing support. I have built email analytics infrastructure from scratch for organizations that had none and turned the data into decisions.

The Truth is in the KPIs

The work has to perform. Here are the facts behind the narrative.

44k+

Member Win-Back Segment

Identified and built by surfacing unredeemed loyalty credits across five program years.

50%

Reduction in Production Workload

Achieved through modular template library development and asset standardization at a digital health company.

20%

Year-Over-Year Improvement

In email open rates through responsive template redesign and structured analytics implementation.

Tools

Effective digital marketing isn't just about having the right tools. It's about knowing what to do with them

Email Strategy and Automation

Salesforce Marketing Cloud, HubSpot, Pardot, SendGrid, Amazon Pinpoint

Design and Development

Adobe Creative Suite, Figma, HTML, CSS

Analytics and Testing

Google Analytics, Litmus, Email on Acid, SQL

AI and Generative Tools

Adobe Firefly, Midjourney, Canva AI, ChatGPT, Claude

Credentials

Ready to see the full picture?

Alexis Franklin is an email marketing manager, digital designer, and brand strategist with over twenty years of experience building campaigns and systems for healthcare companies, nonprofits, and mission-driven organizations. She designs the email, builds the audience behind it, and understands the people it reaches, because she has been one of them.”