Twenty years of making the right things look and feel right
Alexis Franklin - Writer. Designer. Strategist. Advocate.
People connect when they feel seen and understood, when a brand reflects their actual life back at them, not just their demographics. I build brands that pass the only test that matters: can you see yourself here?
20+
Years of Experience Building Brands
$4.5 Sectors
Healthcare, Nonprofit, Tech, Media & More
2 Sides
The Strategist
The Patient
I am a writer who became a designer. A designer who became a strategist. A strategist who became an advocate. The through line across all of it has been the same reminder my mother gave me: Whatever you do, do it well.
The Work That Got Me Here.
Twenty years across four sectors, six industries, and more creative challenges than I can count. Here are the moments that shaped how I think.
Freelance Foundation
Spending my early career moving quickly between industries, agencies, and creative challenges taught me the most valuable skill I have: how to walk into any room, understand what is needed, and deliver.
Mission Layer
At Cadasta Foundation I discovered that design could be advocacy, leading brand and communications work that supported over $4.5M in grant funding for communities fighting for land rights across 15 countries.
Healthcare Layer
Data Layer
What Drives Me At the Core
Years of community outreach and seven years caregiving for my father taught me the same lesson from two different directions: people need to feel that someone is actually paying attention.
This is personal for me, and I understand what it can cost.
You have heard the why. Here is the what.
Two decades of work across industries, from global nonprofits to digital health startups to major media brands. Here is what that actually looks like.
- Brand and creative work for some of the world’s most respected institutions.
- Marketing operations expertise at enterprise scale.
- The full client list, skills snapshot, and resume download.
Westgate Resorts
Salesforce Marketing Cloud Automations Lead
2025 to Present
Leading Salesforce Marketing Cloud analysis and audience segmentation for one of the largest privately held hospitality companies in the United States. Building and optimizing SQL-based queries to identify, segment, and target owner audiences for large-scale email campaigns.
Dexterous Creative
Founder and Creative Direct
2019 to Present
Independent creative studio serving healthcare companies, global nonprofits, and mission-driven brands across brand systems, email marketing, and campaign strategy.
98point6
Principal Designer
2020 to 2024
Joined as a web and email designer and grew into the de facto brand and creative lead following organizational restructuring at a rapidly scaling digital healthcare company.
Cadasta Foundation
Graphic Designer promoted to Art Director
2015 to Present
Led all brand and visual communications for a nonprofit using technology to secure land rights for vulnerable communities worldwide. Supported over $4.5M in grant funding.
Allrecipes
Designer
2011 to 2015
Designed executive presentations, marketing materials, and digital assets for one of the world's largest food media brands.
If something you have read here feels like a fit, the door is open.
Ready to see how this translates into real work?
Start with the portfolio.
If something you have read here feels like a fit, the door is open.
alexis@dexterouscreative.com
