What’s Poppin’
Brand Identity & Presentation Suite
What’s Poppin’ is a specialty popcorn company known for bold personality and handcrafted, small-batch snacks. Alexis was brought on to elevate the brand’s presence across digital and print touchpoints—from internal pitch decks to customer-facing menus and marketing assets.
Client
What’s Poppin’
PROJECT TYPE
Branding, Presentation Design
ROLE
- Graphic Design
- Presentation Design
TOOLS USED
- Illustrator
- Photoshop
- Powerpoint
- Google Slides
The Challenge
The brand needed to establish a professional yet playful visual voice that could adapt across presentations, printed menus, and social content. It also needed to be appropriate for a government run facility (The VA Hospital Garland). I was tasked with creating a design system that reflected their brand ethos and worked seamlessly across all channels.
My Approach
I began by defining a visual language centered on bold color blocking, punchy typography, and custom iconography that reflected the brand’s energetic, fun-loving personality. From there, I extended the system into a pitch deck that emphasized storytelling, scalability, and visual punch. For the menus, I focused on clean, crave-inducing layouts that were easy to navigate while remaining brand-forward. Each piece was designed with flexibility in mind, enabling future updates without sacrificing style or structure.
Why it Matters
This project demonstrates how strategic design can bridge personality and professionalism—creating a brand system that resonates with customers while meeting institutional standards. By balancing bold, crave-worthy visuals with functional, easy-to-update layouts, Alexis delivered tools that not only elevated What’s Poppin’s presence but also empowered the client to maintain consistency long after the initial rollout. It’s a clear example of how thoughtful design systems can serve both brand expression and practical business needs.