98point6 – Website Design & Development
In the early years at 98point6, Alexis took part in designing and developing the company’s marketing website—building responsive layouts, implementing brand visuals, and ensuring accessibility across devices. As the company grew, she transitioned into a design-only role, taking full ownership of visual strategy and brand alignment for the site while collaborating with developers to implement updates. Across both phases, she ensured the website stayed modern, on-brand, and aligned with evolving product offerings and strategic priorities.
Alexis led creative strategy, UX/UI design, and email production—developing responsive, ADA-compliant templates in Adobe XD, then translating them into clean HTML/CSS for deployment. Each module was built for flexibility, with reusable components for hero imagery, CTAs, dynamic messaging, and legal content. She collaborated closely with lifecycle marketing leads to ensure smooth integration with CRM systems and long-term scalability for future campaigns.
Client
98point6
PROJECT TYPE
Designed and evolved the 98point6 marketing website, from hands-on development to full visual strategy ownership.
ROLE
- UI/UX Design
- HTML Development
- QA Testing
TOOLS USED
- XD
- Figma
- WordPress
- HTML
