98point6: Building a Brand for Growth
CLIENT
98point6
PROJECT TYPE
Design and Develop Branding System
ROLE
- Graphic Design
- Art Direction
- UI/UX Design
- HTML Development
TOOLS USED
- Adobe Creative Suite
- Adobe After Effects
During 98point6’s strategic shift to a SaaS platform, Alexis served as the sole in-house designer—owning and evolving the brand through a period of significant organizational change. Within just a few months, she updated the brand on the fly and created over 67 marketing materials to support the company’s accelerated go-to-market efforts.
She developed and implemented scalable design systems that maintained consistency, flexibility, and credibility across every touchpoint—from sales collateral and digital templates to conference booths and in-product branding.
Her work positioned 98point6 to speak clearly and confidently to its healthcare audience—while enabling cross-functional teams to move fast without sacrificing polish or cohesion.
The Brief
Following a major strategic pivot from a B2B/B2C hybrid to a SaaS platform, 98point6 downsized its design team and repositioned its messaging. Alexis was tasked with owning and refining the brand—transforming a loosely defined direction into a clear, consistent, and scalable design system.
She was responsible for redesigning all core marketing and product-facing materials, supporting a new go-to-market strategy, and building systems that could support non-designers in producing consistent, on-brand content.
Style Guides
Email Templates
The Challenge
With limited internal resources and no additional design support, Alexis needed to:
- Translate a fragmented visual direction into a cohesive brand system
- Redesign and roll out marketing, sales, and product materials
- Build a flexible asset library usable by cross-functional teams
- Maintain visual consistency across multiple healthcare audiences
- Ensure the brand remained modern, trustworthy, and compliant in the healthtech space
Brochures
Flyers
The Approach
With a focus on clarity and adaptability, Alexis developed two parallel brand systems: one for external marketing, and one for the product experience. She implemented clean layouts, refreshed the color palette, refined iconography, and scaled typography to improve accessibility and usability.
Email templates were built in HTML/CSS, optimized via A/B testing, and deployed in SendGrid. For the sales and partnerships team, she created a modular library of over 67 assets—empowering non-designers to produce materials quickly while maintaining visual consistency.
Conference Booths
UI/UX & Web Development
Social Media
Icons
The Impact
Alexis’s design leadership helped reposition 98point6 during a pivotal transition, enabling the company to maintain credibility, streamline workflows, and scale outreach efforts with limited resources. Her systems-first approach brought structure, polish, and flexibility to a fast-evolving healthtech brand.
Email templates were built in HTML/CSS, optimized via A/B testing, and deployed in SendGrid. For the sales and partnerships team, she created a modular library of over 67 assets—empowering non-designers to produce materials quickly while maintaining visual consistency.